Published May 02, 2017 by Slick for SFR Beats
The first thing most musicians think of when they want to promote their music is to get it reviewed by a music publication or played on the radio. Don’t start there. Publications and media that cater solely to music are probably the hardest place to get your music noticed.
The competition for attention in music publications and sites is overwhelming. For instance, National Public Radio’s “All Songs Considered” receives 200 to 300 CDs submitted a week. Out of that, there are only eight that get featured. And those are sandwiched in between other songs, and played just once. The same is true with music reviews. Although they are good for getting quotes for your press kit, it probably won’t get you many new fans, since it’s a music review in a pile of music reviews.
Instead of focusing on music publications and media, think in terms of audiences. Put your music where it will stand out from the crowd. As an example, consider one of the biggest sellers in the early days of CDBaby.com: an album about sailing. Instead of following the crowd and sending the album to a music magazine, the band instead cleverly sent their album to a sailing magazine.
The sailing magazine, which wasn’t used to receiving music, much less an entire album dedicated to exactly what the magazine was about, ended up getting reviewed in the magazine. The band’s CD stood out. It didn’t have to compete against stacks ad stacks of other CDs to get noticed. And because the magazine had a large audience and the CD got a great review, sales shot through the roof.
This is what we call the standing-out strategy, and the great thing about it is, there is room for everyone. While your music is in a musical niche, targeting the people that like that kind of music directly, represents only one, highly competitive channel for your music. By putting your music where there usually isn’t any, your music can get noticed.
August 21, 2017 by Slick
Hey what's going on world this is your boy Slick, So Fo Real Productions, Real Beats For Real Artists. Today I want to talk about t...
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